Are Creativity and Innovation is a key to becoming a Successful Entrepreneur? ~ Artpire

Are Creativity and Innovation is a key to becoming a Successful Entrepreneur?

Creativity is the ability to create or making, develop and produce something new and different than the current products or services or reapplying existing ideas but of course creativity is not ability to create out of nothing because only God can do that. It can be through imaginative skill, so creativity can be something very simple as sketch to very complex. In the simple words, creativity may be inventive and/or innovative or neither!.

Creativity is also an attitude, the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it, we are socialized into accepting only a small number of permissible or normal things.

Creativity is also a process. Creative person work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very few of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies which had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better, (Harris, 1998).

In making things better, the goals are usually to improve productivity and efficiency, achieve speed, enhanced comfort and convenience, influence returns positively, and so much more. Creativity can produce various alternative leading to the evolution of a completely new idea, new production processes, or a total departure from the conventional. Whatever the goal, creativity is an indispensable tool in the life of all successful entrepreneurs.

Creativity and innovation are considered to be overlapping constructs between two stages of the creative process; both are necessary for successful enterprise (Martins & Terblanche, 2003).

Creativity is the starting point for innovation. Creativity is however necessary but not sufficient condition for innovation. Innovation is the implantation of creative inspiration.

Innovation is come from creative thinking, without creativity, is hard to doing innovation for something. This because, innovation is making something not only new and different, but also better than what already exists. To be innovate, entrepreneur must think out of the box and think different compare usually thinking to create amazing products and services. Innovation involves creating value by bringing together resources that are hard to come by. Innovation have not limitation where only big company can doing that, but it also can applies to small business, existing business and any types of business ventures. Most of big company produce innovation product is come from small business. Innovation can define:

Innovation: A process of intentional change made to create value by meeting opportunity and seeking advantage.

This short definition has several key elements that are worth considering:

Process: Innovation is a process (implying, among other things, that it can be learned and managed)

Intentional: That process is carried out on purpose

Change: It results in some kind of change

Value: The whole point of the change is to create value in our economy, society and/or individual lives

Opportunity: Entrepreneurial individuals enable tomorrow's value creation by exploring for it today: having ideas, turning ideas into marketable insights and seeking ways to meet opportunities

Advantage: At the same time, they also create value by exploiting the opportunities they have at hand

The Process of Applied Creativity

A process model ofcreativity, innovation and entrepreneurship

We can see how the greatest impact of combination creativity and innovation can change the world history such as Bill Gate introduce personal computer, Alexander Graham Bell as telephone founder, Thomas Edison as electric light bulb founder, Steven Job as Apple founder where produce innovative products and Avicenna or Ibn Sīnā as anesthesia, medical thread and syringe founder.

As conclusion, creativity and innovation is a great asset to become successful entrepreneurship. Using this asset, that entrepreneur can have many ways to successful in any situations even in the critical situation. At a time when finance is expensive, bordering firm liquidity crisis, the need for creativity, and innovation and creativity is more urgent than ever before and as competitors fall by the wayside, a reward for successful products and processes is greater. So, entrepreneur in entrepreneurship using creativity and innovation and then putting something new and better to work!

I would like to share video from Youtube to show the effective of creative idea and innovation can give more benefits and competitive advantages to entrepreneur to challenge their competitors and then to increase their sales and market share. I hope you'll enjoy watch this video :).

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